NEW YORK, NY, & CHICAGO, IL — November 11, 2025 — Leads & Copy — Edie Parker, a female-founded lifestyle brand that merges fashion and cannabis, has partnered with Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), a multi-state cannabis company, to launch Flower by Edie Parker products in Florida.
The launch will include Flower by Edie Parker’s premium cannabis products and accessories in Florida, including 0.5 Petal Puffer all-in-one vapes and 1g vape cartridges, across Verano’s 82 Florida MÜV dispensaries.
Miami native and Grammy-nominated rapper JT will be the face of “High in the 305,” a campaign that pairs the brand’s aesthetic with the artist’s style and Florida roots.
Brett Heyman, Founder and Creative Director of Flower by Edie Parker, said the company is excited to partner with Verano and expand its footprint in Florida, where it already has a customer base through its handbag and smoking accessory business. Heyman describes JT as a true Edie Parker Flower girl: confident, bold, original, and cool.
David Spreckman, Verano Chief Marketing Officer, said the company is excited to partner with Flower by Edie Parker and bring its brand to MÜV dispensaries in Florida. Spreckman said the team has built an authentic brand that attracts consumers across generations.
This expansion marks a milestone for Flower by Edie Parker, making it the largest female-operated and founded cannabis brand in the country. Edie Parker’s smoking accessories and handbags are available nationally online and in over 900 retail locations across the U.S. The Company’s cannabis products can be found in over twelve markets.
For more information, visit www.edie-parker.com and edieparkerflower.com. To place an order for express in-store pickup at a MÜV dispensary, visit MUVFL.com or access the MÜV mobile application in the Apple App store.
Flower by Edie Parker, a cannabis lifestyle brand, offers accessories and cannabis accoutrements. The Edie Parker Foundation aims to help those affected by low-level drug offenses, partnering with organizations such as the Women’s Prison Association and The Last Prisoner Project.
Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO) operates in 13 U.S. states with 15 production facilities. It offers cannabis products under brands like Verano™, (the) Essence™, and MÜV™.
Contacts:
Media
Flower by Edie Parker
press@edie-parker.com
Verano
Grace Bondy
Director, Communications
Grace.Bondy@verano.com
Investors
Investors@verano.com
Source: Edie Parker
