Edmonton, AB — July 16, 2025 — Cannabis Reporter — Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB) continues its Strains for Heroes initiative, collaborating with veteran communities and organizations across Canada, reinforcing the company’s patient-first approach.
Five per cent of net profits from the sale of Strains for Heroes products are donated annually to veteran-focused organizations, up to C$200,000.
According to Geoff Hoover, SVP of Commercial Canada at Aurora, the company is honored to stand alongside the veteran community, not just in compassion, but in action, for the third consecutive year. Hoover says that their commitment is embedded in how they listen, collaborate, and innovate with veterans to develop high-quality medical cannabis products that truly serve their needs, and that supporting those who’ve served our country is a responsibility they carry with pride.
Insights gained from veterans participating in the program help guide the company in crafting custom cannabis strains. Since its launch in 2022, there have been five purpose-grown strains developed within the Strains for Heroes lineup, and named by veterans, including, Valour, Courage, Honour, Esprit De Corps and United Victory.
Aurora is proud to support a growing number of veteran-focused organizations by participating in community outreach, making charitable donations and amplifying their voices. Some partners include, Highway for Heroes, Post Traumatic Growth Association, Quilts of Valour Canada, Rainbow Veterans of Canada, True Patriot Love, Veterans Association and 4Wheelers4Vets.
For more information about the Strains for Heroes product offerings and Aurora’s veteran program, visit AuroraMedical.com.
Source: Aurora Cannabis Inc.
