FORT LAUDERDALE, FL — March 5, 2026 — Leads & Copy — Splash Beverage Group, Inc. (NYSE American: SBEV) has announced a non-binding Letter of Intent (LOI) for a proposed merger with Medterra CBD, LLC, a manufacturer of cannabinoid wellness products.
The proposed transaction aims to create a growth-oriented platform focused on cannabinoid wellness, regulated consumer health, and brand development. The partnership would combine Splash’s access to public markets with Medterra’s operating infrastructure and brand portfolio.
Brady Cobb, Board Member of Splash Beverage Group, believes the industry is approaching a period of significant growth. J.P. Larsen, Medterra’s Founder and Managing Member, stated that partnering with Splash provides the resources and capital markets access to scale their platform.
The companies also plan to participate in a CBD pilot initiative under evaluation by the Centers for Medicare & Medicaid Services (CMS). Management believes that operators with documented product quality standards and consumer usage data could be well-positioned as regulatory frameworks mature.
In fiscal year 2025, Medterra generated over $52 million in revenue and was profitable.
Splash management believes the transaction aligns with increasing regulatory clarity and growing institutional interest in federally compliant cannabinoid products. This includes ongoing federal policy developments related to hemp, CBD and cannabis rescheduling, as directed by an executive order signed by President Trump on December 16, 2025. The executive order also included a cannabinoid pilot initiative for CBD that is being evaluated through the CMS.
J.P. Larsen from Medterra is expected to join the combined company’s Board of Directors and assume a senior operating leadership role, subject to completion of the transaction and required approvals.
Splash Beverage Group, Inc. owns a portfolio of alcoholic and non-alcoholic beverage brands. Medterra CBD, LLC, founded in 2017, develops hemp-derived cannabinoid products.
The Company intends to file a Current Report on Form 8-K with the U.S. Securities and Exchange Commission in connection with execution of the LOI.
Source: Splash Beverage Group, Inc.
