PORTLAND, Ore. — February 3, 2026 — Leads & Copy — True Terpenes has launched Headstash™, an aromatic product engineered to deliver an authentic expression of cannabis aroma while meeting compliance standards.
The company said Headstash sets a new benchmark for flavor, consistency, and scalability by preserving and reconstructing the plant’s aromatic volatile compounds.
True Terpenes, a global leader in terpene science and aroma innovation, said it serves 107 countries and powers over $8 billion in global CPG annually.
Daniel Cook, CEO of True Terpenes, said Headstash is about capturing the best expression of the plant that brands have promised their customers, without sacrificing compliance or consistency. Cook said cannabis is one of the most aromatic plants, but most products fail to reflect that diversity and intensity in a reliable way over time and shelf life. He said the company developed Headstash to change that.
According to True Terpenes, Headstash is the result of a five-year mission to develop a compliant product that can be used across state and international supply lines while enabling consistent product experiences nationwide.
The company said cannabis contains hundreds of aromatic compounds that produce profiles ranging from fruity and berry-forward to gassy, savory, and dessert-like. However, these aromas are fragile, and heat, oxygen, pressure, and time rapidly degrade the light volatile compounds that define a strain’s character.
Kaity Cole, CPO of True Terpenes, said these light volatiles make up a tiny fraction of the plant by volume, but drive the most memorable sensory notes, and are the first things to disappear.
To address this challenge, True Terpenes rebuilt its process, starting with genetics and ending with formulation. Cole said the industry has been forced to choose between compliance, scalability, and aroma, and Headstash is the company’s answer to that false trade-off.
Headstash uses a proprietary full spectrum matrix to replace light volatiles lost during traditional processing, resulting in a cannabis aroma that remains compliant at under 0.3% total THC.
The foundation of Headstash are the five core bases which are cannabis’ iconic flavor signatures; Haze, Kush, Purp, Sour Diesel, and Gelato. The company said each Headstash base delivers rich cannabis character and can be blended with any strain profile to create a new flavor profile.
True Terpenes said Headstash gives brands a way to win on flavor, consistency, and scalability. The aroma achieves fidelity to peak cannabis through the integration of a wide spectrum of aroma inputs, delivering the fullness and complexity of a hydrocarbon extract alongside the depth and earthiness of cannabis-derived terpene fractions, while amplifying the top notes that are often lost in end-use products.
In client testing, True Terpenes said Headstash was rated as the best cannabis vape experienced, prompting partners to explore new product lines and brands, including pre-rolls and concentrates.
True Terpenes said it is redefining what’s possible in compliant cannabis aroma with Headstash.
True Terpenes is the cannabis industry’s partner for terpenes and active ingredient solutions, with formulations and flavors used in cannabis and hemp products across 107 countries.
Source: True Terpenes
